Wednesday 26 March 2008

SSL Technology

Rememeber we had a discussions about the positvie and negative impressions about bluebannana.ae and Dreamday.ae websites? We talked about the missing privacy or security symbol on the hompage of Dreamdays. We also felt that the website wasn't complete and secure.

Howevere, I did find out that they do have a security service withing their website. Dreamdays use the SSL Technology which provides critical security services to Internet users worldwide. Although you can't see it on the home page of the website, yet before you enter your information for instance of your Visa card the site tells you:

"Should you experience any difficulties please call our Customer Experience Centre on 8002080.We use SSL technology to protect your personal information.We accept the following cards : Visa or Credit cards"


To know more about the SSL technology please visit this website:

http://www.ssl-technology.com/

Sunday 9 March 2008

FedEx or Aramex?

Which do you prefer best FedEx or Aramex for shipping and transporting products and/or services to you? I never used FedEx in my life but I have always used Aramex when I buy stuff from the internet. My friends always talk about using FedEx rather than using any other service. But this isn’t the topic that I want to discuss.

For the websites I feel that Aramex has a well-organized and easy to move around website. But for FedEx the website is a bit busy and there are a lot of information and data in it. Both of these website’s main core is “the service”. They tend to ship products as soon as possible to you as a “customer”. I’ve seen so many creative advertisements for FedEx, however I’ve never seen an advertisement that I recall from Aramex.

Plus, have you ever heard of product placement? Well according to Wikipedia, “product placement advertisements are promotional ads placed by marketers using real commercial products and services in media, where the presence of a particular brand is the result of an economic exchange.” Well, what im trying to say here is that I’ve also seen Fedex packages in blockbuster movies. Such movies are Castaway, I Robot, and Runaway Bride. Which I think is a very succseful and creative idea. So its not just a shipping company its more than that its moving towards hollywood’s star casting rooms. You can see in each of those movies I mentiond above that Fedex tries to reveal its advatages through Hollywood.

In the movie Castaway the actor, “Tom Hanks plays FedEx Express employee Chuck Noland, the lone survivor when a FedEx plane crashes onto a deserted South Pacific island. Noland is so dedicated to his customers; he can't bear to open the FedEx packages that wash ashore. He manages to take care of one package without opening it for the whole time he's stranded on the island. Unfortunately, he's unable to deliver it on time” (Fedex.com). From that scene you can conclude that FedEx employees and staff members are loyal and secure when it comes to delivering packages. Although in the movie Noland doesn’t deliver the package on time since he’s stuck on a deserted island the advantage outweighs this drawback. Moreover, in the other movies they show how they deliver packages on time, cautiously, and professionally.

To conclude with FedEx or Aramex, both have great qualities when delivering products to their customers. But what I am trying to say is that FedEx are more developed than Aramex and they tend to show their good qualities not only in ads but also in movies and in the creativity aspect.

If you want to see how they go creative, this is a link to a funny FedEx ad in the style of the movie Cast Away:
http://www.youtube.com/watch?v=alSQpinagp0&mode=related&search=

There is more from where that came from!

Thursday 6 March 2008

Dreamdays V.S. Bluebanana




Last class this week we had a very good discussion about the websites Dreamdays and Bluebanana. These local websites offer a variety of great and adventures services. We already know that they are competitors and they both have slight differences. When I first heard about Bluebanana on the radio I didn’t pay much attention to it only after hearing about Dreamdays. You’re probably asking why that is. Well that’s simply because when I first heard about Dreamdays via the radio it was nearly Valentines Day and they kept repeating the ad continuously, hence It was stuck in my head. I had to check out and there was thinking of trying some daring rides and things to do. Both of these websites are user friendly, however I liked Dreamdays better and that’s maybe because of the colors and the way everything is organized. Plus in Dreamdays there is a bottom tool bar on the left column and this is the “gift finder” where you can choose the price, age, and occasion and easily find the right gift for a friend or even a mother.

Professor Illham also mentioned the Security for payment which is also a very important aspect when it comes to buying online. It’s true that Dreamdays do not specify any payment security via Visa or Credit cards. Yet, in my opinion to buy a service such as, helicopter rides or water sport rides I’d rather pay cash. The other reason might be “I simply don’t hold any Visa or Credit cards.” Although you should call the free line and reserve or purchase a service a few days earlier I think it’s worth it.

I did purchase a service from Dreamdays a few days ago and the members working there were very friendly and helpful. I had to call and tell them what I want on which date and what time. They in return, asked me for some information (it depends on the service you want to purchase) and told me that they’ll call back to confirm my reservation. After that they send the vouchers to you via Aramex and when you receive the vouchers you pay the Aramex person and they receive the money. It might seem like a very long process; however it’s not how it looks like.

I did enjoy the helicopter ride and after we got back from up above, Dreamdays called me and asked me if I had any suggestions for them.

Note: The second image is a picture taken by me of Sheikh Mohammed Bin Rashid Al Maktoum's Private island within the Palm Island, Duabi.