Vintage Collection

(Retrived from www.youtub.com)

Top Creative Ads

Retrieved from:

http://www.frederiksamuel.com/blog/
http://www.adverbox.com/

Harvey Nichols: Click & Brick

Online: (http://shop.harveynichols.com/pws/Home.ice)

-The Website is well designed and suits the users.
-It contains a lot of products from various brands.
-When you visit the website you can link it to the store.
-It is user friendly
-Security: SSL Technology. (All orders packed by us are monitored and recorded by CCTV to ensure that we don't leave anything out of your order.)
-Personalized: you can sign in or sign up for a new account. You will have your own wish list.
- Search Engine: makes it easier and faster for the user to get to the brand they want.
-It’s a product based website.

Offline:

In February 2006 Harvey Nichols opened in Dubai specifically in the Mall of the Emirates. It is the largest Harvey Nichols store outside the UK and it represents a luxury landmark in a city where luxury itself has become a brand. The world's best brands in fashion, food, beauty and home, plus a destination restaurant, Almaz by Momo all come together under Harvey Nichol’s huge umbrella. You are probably asking why I chose to mention Harvey Nichols instead of lets say Izone or H&M. Yes H.N is extremely expensive but I think that it’s worth every penny or in our case Fils. Let’s ignore the prices for a second and go to the way they try to pull us into the store. H.N tends to be very creative when it comes to designing the outer window display of the store. Even if it was kind of expensive most people enjoy taking a glimpse which won’t hurt. Once they had this offer where they handed out small delicious cupcakes in a unique box. People went just to take a look and try the offer.

Moving on, I remember once that they had a sale and this is the first time they got my attention. The store was decorated with broken TV screens and linked to the colorful no TV Signal with virtual scrolling text on horizontal banners that displayed information about the sale. I’ve seen more creative displays after that sale but this one was special and I liked it a lot. Another store that we should consider is Diesel. This store has many branches in many malls and creativity is their middle name. Recently they used the no smoking idea (skull on the box) with the smoke boxes and jeans were coming out of them. Now they are using the detergent and washing machine idea for their displays in Mercato Mall.

Advertising Abstractions

"What you see isn't exactly what you get."

Have you ever seen an ad on TV or heard about it on the radio and ran straight away to the nearest store to buy it? I remember when I was 13 years old a fresh teenager I had a crush on teenage products and such products include facial and cleansing. The brand Clean and Clear was something big at that time. I basically watch an ad on TV and the next day I buy the same product, but the thing that gets me most is that these products didn't really work as they actually did on TV.

So yesterday I saw this quote on Madvertisngblog.com and it took me back nearly eight years although I do it al the time without noticing, but I first started understanding these advertising lies at that early stage of time. I keep on hearing this saying in Arabic from my mom and dad but sometimes you just can't control yourself and you just want to get your hands on that product. However, most brands nowadays try to eliminate those lies and promise great benefits. They tend to put the product on trial, create offers, and some include warrantees. But we all have in our minds that if you smoke you won’t get energized or all your problems will vanish and if you drink a certain type of juice you won’t become thin like the model on the cover of a famous magazine.

Of course, lies have to appear in ads but we are the ones who in the end decide whether or not to take actions towards the product promoted.

*Note for the image above: Seriously can you prevent yourself from growing older by using a facial cream by some brand? I once remember my professor Mr. Andy Lynch mentioning that there is no such thing as a product that can remove aging marks from your face. They might hide them but they cant prevent them from happening.

Monster.com Funny Ad

(Retrived from www.youtub.com)



This is a funny ad campaign called "When I grow up" for monster.com by an agency called Meyocks Group. It was used during the ADDY Awards introduction and it is specifcally targeted for those people that want to work or get a career in the Advertising arena.



It shows different kids telling us what they want to be when they grow up and some don't even know what they are actually saying.