Harvey Nichols: Click & Brick

Online: (http://shop.harveynichols.com/pws/Home.ice)

-The Website is well designed and suits the users.
-It contains a lot of products from various brands.
-When you visit the website you can link it to the store.
-It is user friendly
-Security: SSL Technology. (All orders packed by us are monitored and recorded by CCTV to ensure that we don't leave anything out of your order.)
-Personalized: you can sign in or sign up for a new account. You will have your own wish list.
- Search Engine: makes it easier and faster for the user to get to the brand they want.
-It’s a product based website.

Offline:

In February 2006 Harvey Nichols opened in Dubai specifically in the Mall of the Emirates. It is the largest Harvey Nichols store outside the UK and it represents a luxury landmark in a city where luxury itself has become a brand. The world's best brands in fashion, food, beauty and home, plus a destination restaurant, Almaz by Momo all come together under Harvey Nichol’s huge umbrella. You are probably asking why I chose to mention Harvey Nichols instead of lets say Izone or H&M. Yes H.N is extremely expensive but I think that it’s worth every penny or in our case Fils. Let’s ignore the prices for a second and go to the way they try to pull us into the store. H.N tends to be very creative when it comes to designing the outer window display of the store. Even if it was kind of expensive most people enjoy taking a glimpse which won’t hurt. Once they had this offer where they handed out small delicious cupcakes in a unique box. People went just to take a look and try the offer.

Moving on, I remember once that they had a sale and this is the first time they got my attention. The store was decorated with broken TV screens and linked to the colorful no TV Signal with virtual scrolling text on horizontal banners that displayed information about the sale. I’ve seen more creative displays after that sale but this one was special and I liked it a lot. Another store that we should consider is Diesel. This store has many branches in many malls and creativity is their middle name. Recently they used the no smoking idea (skull on the box) with the smoke boxes and jeans were coming out of them. Now they are using the detergent and washing machine idea for their displays in Mercato Mall.