"What you see isn't exactly what you get."
Have you ever seen an ad on TV or heard about it on the radio and ran straight away to the nearest store to buy it? I remember when I was 13 years old a fresh teenager I had a crush on teenage products and such products include facial and cleansing. The brand Clean and Clear was something big at that time. I basically watch an ad on TV and the next day I buy the same product, but the thing that gets me most is that these products didn't really work as they actually did on TV.
So yesterday I saw this quote on Madvertisngblog.com and it took me back nearly eight years although I do it al the time without noticing, but I first started understanding these advertising lies at that early stage of time. I keep on hearing this saying in Arabic from my mom and dad but sometimes you just can't control yourself and you just want to get your hands on that product. However, most brands nowadays try to eliminate those lies and promise great benefits. They tend to put the product on trial, create offers, and some include warrantees. But we all have in our minds that if you smoke you won’t get energized or all your problems will vanish and if you drink a certain type of juice you won’t become thin like the model on the cover of a famous magazine.
Of course, lies have to appear in ads but we are the ones who in the end decide whether or not to take actions towards the product promoted.
So yesterday I saw this quote on Madvertisngblog.com and it took me back nearly eight years although I do it al the time without noticing, but I first started understanding these advertising lies at that early stage of time. I keep on hearing this saying in Arabic from my mom and dad but sometimes you just can't control yourself and you just want to get your hands on that product. However, most brands nowadays try to eliminate those lies and promise great benefits. They tend to put the product on trial, create offers, and some include warrantees. But we all have in our minds that if you smoke you won’t get energized or all your problems will vanish and if you drink a certain type of juice you won’t become thin like the model on the cover of a famous magazine.
Of course, lies have to appear in ads but we are the ones who in the end decide whether or not to take actions towards the product promoted.
*Note for the image above: Seriously can you prevent yourself from growing older by using a facial cream by some brand? I once remember my professor Mr. Andy Lynch mentioning that there is no such thing as a product that can remove aging marks from your face. They might hide them but they cant prevent them from happening.
No comments:
Post a Comment